After geneticists at Monsanto discovered how to revert chicken beaks to dinosaur jaws it was not that much more difficult to complete the reversion process. The scientists viewed it as interesting research. The marketing department had other ideas.
"Every kid is going to want one." cried Harry Seems. "Chicken dinosaurs will be the next big thing. Lets face it, our company has developed a bad reputation. This could turn things around for us in the public eye. What could possibly go wrong?"
Monsanto soon developed a joint publicity campaign, with Disney promoting chicken dinosaurs alongside the new Jurassic Park movie.