Satan was bored.
Entrapping ape creatures with trinkets is a silly job, trivial for even a third rate daemon. Still, he'd worked hard on the way up and eventually became the senior exec.
When mass media had come on the scene Satan enthusiastically made it his own, but his success was his undoing. Television and the internet had automated the reaping of souls leaving him with nothing to do. An eternity of that would be hell.
With that, Satan conceded defeat. He'd won but he'd also lost. Yahweh nodded, cleared the board and asked if he'd like to play again.